The Importance of A Good Foundation
Have you ever heard about a business that suddenly took off and did so well that the increase in business actually killed the business? Unfortunately it happens.
What happens far more often, however, is the business that gets half started before imploding. Things start out well and just when revenue is about to start coming in, the business owner, now tired of waiting, gets distracted and drops everything. Another business bites the dust.
The Wrong Way to Construct a Business Foundation
Perhaps you’ve seen (or purchased) one of the many “ready-to-go,” or “turnkey” business opportunities available online. All you do is write a check and take over an allegedly “established” business. Established, in this case, does not tend to mean ‘making money.’ It just means that someone created the site and put it up for sale.
You have this great idea for a business you could do online. You’ve researched niches. You’ve found the perfect logo. You’ve studied branding. You’re a Diva who’s ready to launch. All you have to do is make some sales and you are golden.
The Right Way to Construct a Business Foundation
Your business should be built on one topic, on a website that you own and control. Content is your cement. Write quality content related to your topic. Don’t try to cover several niches or topics on one site. You’ll water down the content which will, in return, weaken your foundation.
You don’t want to be number one for everyone – you want to be number one to those who need your product or services.
Take your business one step at a time. As you master those steps, your footing becomes secure. You gain confidence and experience – two ingredients of success. Once your site starts generating income, it will gain momentum and you’ll see the return you’ve been waiting for.