If you are like me, you have heard of Snapchat and consider it to be something teens and young adults are using. Just another messaging app. Who needs it? You might be surprised to find that if you are a business owner, you probably need it. (Unless, of course, you have all the customers/clients/business you can handle. )
Until recently, Snapchat was one of those personal apps that barely registered on the radar as far as online marketers and entrepreneurs were concerned. It’s probably safe to say that Snapchat mostly inhabited the worlds of teens and young adults. If you aren’t familiar with Snapchat and believe it has nothing to offer business owners, you are wrong.
What ShapChat Is
Snapchat is basically a messenging app that makes it possible for users to easily send photos, messages and videos to each other. The information being transmitted can be viewed only for a set number of seconds before being self destructed and deleted.
Considering the many uses of such an app, it is not surprising that some people consider it nothing more than a ‘sexting’ or ‘cheating’ app. This kind of limited vision is a money losing one. More and more people are realizing that Snapchat is fast and easy to use. Very easy. So easy that customers love it. So do business owners who have tried it. Both the creation of the content and the consumption of the content happen almost instantly.
We live in an increasingly impatient world. People like quick results. Many young users find themselves losing long stretches of time because Snapchat is so easy and fast. They keep checking ‘just one more message’ and before they know it, hours have passed.
Savvy online business owners have realized that Snapchat is the perfect platform for connecting instantly and speedily with customers and clients. These entrepreneurs have added the app to their marketing arsenals. In just six seconds you can record a video message on Shapchat. You can let customers and followers in on what you are doing at any given moment. People love to see behind the scenes. Consumers expect a person to be behind the scenes of the brand. The more you connect with them, and increase the Know, Like and Trust factors, the more loyalty you’ll be building.
Don’t Just Wing It
Just because Snapchat is fast and easy doesn’t mean you should just start recording without doing some planning and strategy forming first. Do you even know what your customers want from you? Whatever content you create – it should be created with the customer in mind and be content that is going to connect best with them.
Tips, Hints and Tricks
Popular content includes inside hints and tricks, or just videos from around the factory/office that hint at company developments or new offerings that won’t be publicly released for some time. This type of material feels exclusive, making customers feel special. People like exclusive. They like getting special access or information that isn’t generally available.
Whatever you do when it comes to using Snapchat in your marketing toolbox, be consistent. Taking the time to upload a Snap every few hours and adding it to your story lets people know you can be counted on to provide something interesting to view or read. Aim for adding three to six Snaps to your Snapchat story every day. Once you are doing so consistently, you can check results and start fine-tuning what you are providing.
The only good marketing method is one that gets results – be it website traffic or sales. Snapchat has a simple tool that makes it possible for you to see how many views your updates are getting. Use it. If your followers are taking time from their own busy schedules to see what you have to show or say, you are on the right track. If you aren’t getting a good result, you can make changes and try to do better.