If your business is to succeed online, it’s vital that you master creating and sending emails that get results. Email is a integral part of your connection to current and future customers and clients. Master the art of email marketing and you will have the power to build a list anytime, any place.
EMAIL: CONSISTENT MARKETING CHANNEL
Marketing channels come and go. When the Google axe fell on article directories, article marketing techniques had to change with the flow. When social media channels change, business owners must adapt marketing techniques to the changes. While other marketing channels have seen a distinct rise and fall in the face of social media and new communications technologies, email marketing still remains effective. It has not lost ground.
Effective emails continue to directly contribute to the business bottom line.
Despite all of our new ways to communicate, people still retain the use of their email for daily use. Receiving invoices, communicating with customers, etc.. Yes, other platforms have sprung up for these communications, but none are as universal as email.
EMAIL: DIRECT COMMUNICATION LINE
Email makes it possible for you to have a direct line to consumers. The only gatekeeper you must pass is the spam filter. There’s no receptionist or secretary to influence or get around. It’s just you and the recipient. Business owners who take the time to build trust and provide relevant information via email will see results. Subscribers start looking for and anticipating emails from you. They know you won’t waste their valuable time.
EMAIL: CONDUIT TO SALES
“The money is in the list.” Successful marketers pound that fact into students. Start your business by building a responsive list and you’ll have the foundation for financial success. If your email marketing plan isn’t working, you can expect to find the culprit quickly – the writer. If you are writing your own campaigns, the blame is on you. The good news is that you can learn to write good emails or you can pay someone to write for you. The problem is fixable.
EMAIL: THE CHANNEL THAT IS ALWAYS “ON”
There was a time when emails could only be opened while people were on their computers. Now, emails can be read using a multitude of devices. Especially cellphones and tablets. Both customers and marketers are accustomed to using their phones to stay connected with customers as well as family. This is both a curse and a blessing. The fact that you can instantly connect with a prospective customer or client is fantastic. The fact that you are competing with every other marketer on the planet calls for putting your best email forward.
EMAIL: THE PRIMARY TOOL IN THE MARKETING BOX
If your business is to succeed, you must deliver an invitation that prospects cannot resist. Your product or service must be the answer to their problem(s). Email is one of the primary tools in your marketing box. Use it abundantly but wisely.
Your email must stand out from the crowd in order for the prospect to open it. Once they are looking at it, it must contain information that impacts their life in a good way. You must offer information or assistance that not only keeps them reading this time but also nudges them into opening future emails from you.
Build an on-going relationship with the reader at the other end of the email. They’ll be happy to be your customer or client. You’ll be happy to exchange solutions for income.