Social media plays an important part in the affiliate marketer toolbox. A great way to reevaluate your social media marketing efforts is to take a look at the monthly numbers on the most popular social networking sites. Using the numbers from Alexa Global
Traffic Rank and the US Traffic Rank data from Compete and Quantcast, eBizMBA’s March 2014 tally had a few no-brainers, a couple of signs and some overall intriguing data that any savvy online marketing expert can put to good use.
The 15 Most Popular Social Networking Sites
Here’s a list of the top 15 social media sites with my thoughts on what you should take away from this report:
1. Facebook with 900,000,000 Estimated Unique Monthly Visitors.
Facebook is still the king of the pile by a longshot. This is reassuring for most social media marketers since it means you don’t have to readjust much if you’re on point with your Facebook budget and time.
Keep in mind that the younger market has moved away from Facebook and they still slaughter their competition. That should tell you just how powerful the Zuckerberg empire really is.
2. Twitter with 310,000,000 Estimated Unique Monthly Visitors.
Where have all the children gone? Well, most say to Twitter. That would certainly make sense with shorter attention spans being played to in just 140 characters or less. Still, even if your target audience isn’t
in the younger demographics, 310 Billion monthly visitors is nothing to scoff atÉ you need to be on Twitter, plain and simple.
3. LinkedIn with 250,000,000 Estimated Unique Monthly Visitors.
LinkedIn is still one of those sites that if you need it, you’re likely already on it. You can survive without a LinkedIn presence unless you are looking to become an authority figure in your niche, then it’s completely worthwhile to create a LinkedIn presence, 250 billion reasons worth your while.
4. Pinterest with 150,000,000 Estimated Unique Monthly Visitors.
Pineterest hasn’t become one of the elite social networks that many thought it would be, but those projections were made on the back of Pinterest being the fastest growing social media network. This is still a good bet, but might not be the necessity pundits were claiming it would be last year.
5. Google Plus+ with 120,000,000 Estimated Unique Monthly Visitors.
Don’t let the Google+ 5th place ranking fool you: you absolutely must be on Google Plus. The effect it has on your SERPs is worth it alone, even if the site itself tumbles out of the top 15 with only 1 unique visitor per month.
6. Tumblr with 110,000,000 Estimated Unique Monthly Visitors.
The fact that Tumblr is only 10 billion visits behind Google+ speaks to the staying power of this all-inclusive sharing site. Tumblr is still one of the most popular widgets for websites so until you see that widget disappear, don’t pay attention to the numbers, pay attention to what works: Tumblr.
7. Instagram with 85,000,000 Estimated Unique Monthly Visitors.
Bringing up the bottom of our first part of this two-part post is Instagram. Instagram has to be a bit disappointed with their video component failing to dethrone Vine. I’d suggest sticking with whatever
you have working for you in the video department now but if you’re looking to get started, go with Vine or YouTube. As a picture sharing spot, it’s smarter to share them on Facebook and Twitter, but host them
The Bottom Line
The bottom line is the top dogs are still the top dogs for a reason. Nothing groundbreaking here, but in the second half, things start to change a little.
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