What is Imgur and Why Should Affiliate Marketers Care?
If I mention Instagram or Flickr, you’re likely to know what website I’m talking about. What about Imgur? Drawing a blank? Imgur is enormously gigantic with the younger internet netizens. The site was created by a user of the wildly popular social sharing and meeting site, Reddit.
While many marketers have stayed away from Reddit because of its tendency towards adult content and reputation as a place where trolls meet, there is no denying its claim that it is the “front page of the Internet.”
When there’s anything or nothing to talk about, Reddit is the site where millions go to do it. And when there are images and videos to be hosted, Imgur is the site getting all the traffic.
Just how much traffic?
130 million unique monthly visitors and 2 billion daily pageviews!
Imgur Just Raised $40 Million in Funding
And while those numbers are impressive, that traffic has been there for quite some time, mainly untapped by internet marketers. The real number that is new and noteworthy is that Imgur just raised $40 million in funding to step out from the cover of Reddit and become its own independently profitable site.
Well, the traffic is already there and as the saying goes, the rest is history. Of course, the story behind Imgur is pretty neat as well.
Alan Schaaf created Imgur in 2009. He posted “My Gift to Reddit: I created an image hosting service that doesn’t suck. What do you think?” The site took off from there.
But even more interesting is the fact that Schaaf only ever invested $7 in the site and that was to register the domain name. Talk about an ROI!
Why Affiliate Marketers Should Keep an Eye on Imgur
Aside from this feel-good story of an internet entrepreneur who made good, there are many reasons affiliate marketers should be watching Imgur now and in the future. Some of you already have those gears turning in your head, but let’s just put it out there: the site has been profitable since day one, has generated enormous amounts of traffic and has done nothing but grow, grow, grow until it left home and became a full-grown site of its own.
With the money raised, Imgur plans to hire more engineers, add a sales team, focus on mobile development and invest in infrastructure. The bottom line here is that Imgur is looking towards the future and expects to continue their rapid pace of growth, even now that they are out from under the subcategory of a site strictly for Reddit users. You can expect this to compete with Instagram, Tumblr and other photo hosting sites.
And if that still isn’t enough to get that little lightbulb over your head glowing white hot, here’s the real kicker:
IMGUR’S ENTIRE REVENUE IS CREATED BY ONLINE ADVERTISING & INTERNET MARKETING
This includes sponsored images, banner ads, an API for developers and even an analytic service so you can track the metrics on your photos and images. In short, it’s not only the hottest image hosting site on the Internet right now, it’s also poised on the brink of explosion with all the tools in place for a savvy online marketers to take advantage of the situation.
The addition of the engineers and building of the infrastructure only means that more advertising revenue will be able to be raised. In short, this is a gold mine for the right internet marketer at the right time. Is that you? If you haven’t already, you probably should consider adding Imgur as one of your marketing strategies/revenue streams.
Of course if you do decide to start advertising on Imgur (or any other advertising platform) you best be tracking your links so you know which ads are making you money and which ads are losing you money. If ad tracking is new to you, you can learn about it free at Wealthy Affiliate.
Have you used Imgur? Do you plan on making it part of your online strategy arsenal?