Google and Facebook are not your only choices for paid ads.
Most online marketers are familiar with paid advertising. Google Adwords and Facebook ads
are usually the first that come to mind. As with prices in all other markets, the cost per click has climbed steadily over recent years. Rising costs are to be expected as people become aware of ppc (pay per click) marketing and utilize it for their businesses, both offline and online.
Unfortunately, the more you pay for an ad, the less you make on the sale. For a few markets, it is still possible to find affordable keywords. For many popular topics and products, however, keyword cost has risen to double digit dollars. Ouch.
So what do you do if you are a new business owner working on startup or a small business owner trying to grow your business? You see what else is available. You evaluate the market in relation to what you have to spend. The object, of course, is to minimize risk and cost while maximizing profit.
Alternative Networks for Paid Ad Advertising
Here are some quality options. They may not be number one, but they do offer a great ROI (return on investment) for those who take the time to utilize them.
Bing has been ignored by many marketers. While Bing’s share of the market may not be massive like that of Google, it is a market that should be in every business toolbox. At the present time, Bing’s ad product can actually offer a decent volume of traffic at a fraction of the cost.
One of the reasons Bing offers a good amount of traffic is their partnership with other search engines (like Yahoo). Put your ads on via Bing and those same ads will appear in their partner networks. If Adwords pricing is out of your reach (or just ridiculously expensive) you’re likely to find the same keywords for less at Bing. Support at Bing is top notch (far faster to use than support at Google) and the livechat option means you can get your questions answered or issues solved no matter what time of the day it is or what time zone you are in.
Business owners and marketers seem to either love or hate Reddit. Many people have been scared off from using this platform because they’ve offended a deeply defensive community. Reddit makes it clear that promotion is not what they are all about. Regular users are quick to notice open promotions of products/services.
Reddit does, however, provide marketers with the option of paying for a link to appear at the top of a subreddit section. You can purchase as much ad time as you are willing to pay for. Right now, the value of those ads is grossly underestimated, meaning you can advertise dirt cheap. How cheap? How about 15,000 impressions for the princely sum of $10. If your ads are effective in getting even a few clicks, you’re already doing better than the cost of most other paid ad platforms.
Other honorable mentions include venues like Stumbleupon, where promoted content can go viral for no additional cost, and retargeting using the Bing display ad network. These are far from your only choices, but they’re a good starting point to get the wheels turning about how you might be able to leverage networks outside of the ones that grace headlines every other day.
No matter which ad venue you choose, its important to keep careful track of ROI and to utilize split testing to make sure you are getting the maximum return on your money. Those new to such advertising often ignore these steps, costing the business money and wasting valuable time. There are many tools available to help you track ad costs and returns. One of the easiest to use is Ad Trackz Gold.